Persuasive Techniques

"Be where the action is. Shop at hangout mall!"

• Bandwagon

• Testimonial

• Emotional Appeal

• Plain Folks

• Snob Appeal

"I'm professional football player Marcus Brown, and I use Wash Out window cleaner."

• Bandwagon

• Testimonial

• Emotional Appeal

• Plain Folks

• Snob Appeal

"What would you do if all your things were lost in a fire? Get the Save-All fireproof safe to protect your valuables."

• Bandwagon

• Testimonial

• Emotional Appeal

• Plain Folks

• Snob Appeal

"As a construction worker, I often get headaches on the job. That's why I use PainAway asprin."

• Bandwagon

• Testimonial

• Emotional Appeal

• Plain Folks

• Snob Appeal

"I accept only the best, that's why I only use Chanel perfume."

• Bandwagon

• Testimonial

• Emotional Appeal

• Plain Folks

• Snob Appeal

"Thousands of people use this product all over the world."

• Bandwagon

• Testimonial

• Emotional Appeal

• Plain Folks

• Snob Appeal

"Redefine luxury your way. Drive a Rolls Royce."

• Bandwagon

• Testimonial

• Emotional Appeal

• Plain Folks

• Snob Appeal

"My mom trusts only the real and healthy cereal. That's why she buys only Cherios"

• Bandwagon

• Testimonial

• Emotional Appeal

• Plain Folks

• Snob Appeal

"My mom trusts only the real and healthy cereal. That's why she buys only Cherios"

• Bandwagon

• Testimonial

• Emotional Appeal

• Plain Folks

• Snob Appeal

"My name is Benedict Cumberbatch (Dr. Strange) and this is the only place I shop."

• Bandwagon

• Testimonial

• Emotional Appeal

• Plain Folks

• Snob Appeal