M.MARKETING ENVIRONMENT

Which of the following is NOT a type of factor in a company's macroenvironment?

• demographic

• economic

• technological

• competitive

• political

The natural environment is one element that can be found in a company’s microenvironment. This statement is _____.

• True

• False

Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of

• the Microenvironment

• the Macroenvironment

What is Socio-Cultural Force?

• Is about the natural resources which needed and inputs by marketers.

• Related to the people.

• Factors that affect society's basic values, preferences and behavior.

• Factors that not affect society's basic values, preferences and behavior.

_________ consists of a firm that help a company to promote, sell, and distribute products or services.

• Suppliers

• Customers

• Competitors

• Marketing intermediaries

The interrelated departments within a company that influence marketing decisions form the ________ environment.

• cultural

• economic

• company

• political

Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.

• the competitors

• the Intermediaries

• the publics

• the customers

Firms that share similar or the same activity as our main activity in the company are

• the intermediaries

• the suppliers

• the competitors

• the publics

A ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.

• team

• competitor

• market

• public

• intermediary

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• marketing environment

• microenvironment

• macroenvironment

• target markets