Quiz Unit 1 - Brands - Market Leader 3rd Edition

A problem with product ____________________ is that the celebrities used might get into trouble, which could then cause negative publicity.

• endorsement

• launch

• lifecycle

• range

• placement

Brand ____________________ is declining among shoppers, who are increasingly turning to the cheaper supermarket own-label products.

• loyalty

• image

• stretching

• awareness

• name

By expanding their product ____________________, many companies hope to attract new customers.

• launch

• lifecycle

• range

• placement

• endorsement

Ferrari’s brand ____________________ is that of an upmarket, well-engineered, well-designed and sophisticated car.

• loyalty

• image

• stretching

• awareness

• name

In many countries, the ‘bic’ brand ____________________ has become a synonym for ballpoint pens.

• loyalty

• image

• stretching

• awareness

• name

Last year, our company started a huge advertising campaign to support its biggest European product ____________________ ever.

• launch

• lifecycle

• range

• placement

• endorsement

In marketing, the length of time that people continue to buy a particular product is called the product ____________________.

• launch

• lifecycle

• range

• placement

• endorsement

Several consumer associations are running campaigns to require disclosure of product ____________________ in all media, including TV, movies and video games.

• launch

• lifecycle

• range

• placement

We want more consumers to become familiar with our products. So the aim of our next advertising campaign should be to raise brand ____________________.

• loyalty

• image

• stretching

• awareness

• name

When Bic, the manufacturer of ballpoint pens, moved into windsurf boards, disposable lighters and razors, it was a typical example of brand ____________________.

• loyalty

• image

• stretching

• awareeness

• name