Brand Identity Guidelines

Branding is

• is a device that legally identifies ownership of a registered brand or trade name.

• the process of working toward maximizing recognition of a particular brand.

• the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition.

• consumer preference for a particular brand as compared to competitor products or services.

What is a Brand Identity?

• Your brand identity is how you perceives yourself.

• Your brand identity is the same as branding.

• Your brand identity is how your audience perceives you.

• Your brand identity is your logo.

Select the 2 advantages of branding.

• A business can save money on marketing once the product becomes a household name.

• It means businesses don't have to make new items.

• The business can change its name if it wants to.

• Higher prices can be charged when consumers become loyal to the brand.

In what ways can a brand be easily recognisable?

• By the taste

• By its logo

• By the price

• By its packaging

What is visual identity?

• All the images for a look and feel.

• All the visual information that describes a person's identity.

• All of the imagery and graphical information that expresses who a brand is and differentiates it from all the others.

Select all the advantages of visual identity.

• to inform viewers about the nature of the brand and services/products offered

• to pull everybody together to talk about the brand

• to create an emotional impression on viewers

• to unify the many different aspects of a business through consistent visuals

True or false?

Brand identity is overseen by marketers, and visual identity involves designers and creative directors.

• True

• False

Select some of the elements that make up the Brand Identity Guidelines?

• Brand story

• Inspiration

• Imagery

• Colour palette

• Typography

Which of the following is a definition of a brand style guide?

• Are flexible documents that ensure consistency in the brand image.

• Visual guide lines ensure elements are aligned

• A set of rules for using your brand assets.

• The standards required for representing your brand correctly

List the 4 key components of brand identity.