Intro_to_Biz IPMI_14b

At Baumann's Fine Meats, the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat. This extra service provides ________ utility.

• possession

• form

• secondary

• alterational

Which of the following statements provides the most accurate distinction between an agent and a broker?

• Agents represent final buyers while brokers represent marketing intermediaries.

• Agents represent one manufacturer in a large sales area, while brokers represent several different manufacturers in a smaller area.

• Agents develop a long-term relationship with the people they represent, while brokers are usually hired on a temporary basis.

• Agents take title to the goods they help distribute, while brokers never assume ownership of the products they distribute.

The primary difference between retailers and wholesalers is that ______________

• retailers sell consumer goods, while wholesalers sell industrial goods.

• retailers operate in local areas, while wholesalers operate over a wide geographic area.

• retailers sell to final consumers, while wholesalers sell to other organizations, such as retailers or manufacturers.

• retailers have sales of less than $100 million, while wholesalers have sales of $100 million or more.

Producers of snack foods (such as candy bars or potato chips) are most likely to use a(n) ________ distribution strategy for their products.

• intensive

• exclusive

• selective

• restrictive

The characteristic that all forms of direct marketing have in common is that they __________

• are carried out by agents or brokers.

• involve face-to-face or teleconferencing sessions with the customer.

• include some type of activity that directly links manufacturers to the ultimate consumer.

• make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.

Which of the following assessments of online retailing is most accurate?

• Online retailing has two major advantages over traditional businesses: simplicity and very low start-up costs.

• One of the reasons online retailing firms have been so successful has been their ability to deal with customer complaints and provide personalized services more efficiently than traditional firms.

• Traditional retailers seldom find much success when they attempt to incorporate online selling into their businesses.

• The line between online retailing and traditional retailing is blurring as traditional retailers go online.

A common trait of corporate distribution systems, administered distribution systems, contractual distribution systems, and supply chains is that they all ____________

• are arrangements which seek to distribute goods more efficiently by eliminating most functions performed by marketing intermediaries.

• seek to consolidate and control the distribution system by having one firm own all of the distribution functions.

• attempt to improve the efficiency of distribution systems by linking the firms together in a formal relationship.

• have been replaced by more efficient distribution systems relying heavily on online linkages.

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

• developing an effective advertising campaign for a particular line of products

• establishing a budget for the firm's next fiscal year

• finding ways to handle the return of goods and recycled materials

• holding focus groups to learn what consumers want in new products

Logistics is concerned ________________

• with flows of materials, finished products, and information.

• only with the flow of information, not the flow of materials and products.

• with the flow of materials to the manufacturer and with the flow of finished products to the consumer, but not with the flow of information.

• only with the flow of finished goods from the producer to the final consumer.

After developing a new jewelry design, Christina and Julee were fortunate to get the attention of a large online retailer. The retailer was willing to fund the production of the jewelry abroad, as long as the designers agreed to sell their design through its outlets for the first two years. The retailer was asking Christina and Julee to agree to __________

• intensive distribution.

• exclusive distribution.

• multi-level distribution.

• selective distribution.