Typography Unit

Most typographers will use this font type for easy readability on the web.

• Serif

• Sans Serif

Which of these are SERIF fonts?

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• 
• 
• 

Increasing or decreasing the amount of space between lines of text is called__________________

Increasing space between ALL letters in a word is called ____________________.

• leading

• tracking

• kerning

• spacing

What typography character is being demonstrated in the picture example?

• Leading

• Baseline

• Kerning

• Tracking

Which typography character format is being demonstrated in the picture example?

• Leading

• Baseline

• Kerning

• Tracking

• Serif
• San-Serif
• Descriptive
• Outline

• Script
• Outline
• Descriptive
• Bold

Typeface style that is "without" little bars.

• Serif
• Sans Serif
• Script
• Decorative

What type face style does this logo use?

• Serif
• Old Style
• Script
• Decorative