Persuasive Advertising Techniques

Persuasive Advertising Techniques

6th - 12th Grade

20 Qs

quiz-placeholder

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Persuasive Advertising Techniques

Persuasive Advertising Techniques

Assessment

Quiz

Journalism, Design, English

6th - 12th Grade

Medium

Created by

Martha Rombach

Used 88+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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Which persuasive advertising technique creates a negative attitude by hinting or using loaded, emotional language/

Magic Ingredients

Name-Calling

Testimonial

Glittering Generalities

Answer explanation

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This is name-calling or innuendo.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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This persuasive technique makes a product sound unbelievably fabulous with fluffy, meaningless words. There's no substance...they're just "the best."

Snob Appeal

Testimonial

Glittering Generalities

Emotional Appeal

Answer explanation

Media Image

The correct answer is Glittering Generalities...all sparkle, no substance.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

To attract buyer who desires an elite, upper-class status...one with a glamorous, ritzy lifestyle...advertisers might use this technique.

Snob Appeal

Bandwagon

Emotional Appeal/Transfer

Repetition

Answer explanation

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The correct answer is snob appeal. These advertisements appeal to those who want status, power, and wealth.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which advertisement is using Emotional Appeal?

Media Image
Media Image
Media Image
Media Image

Answer explanation

Media Image

The correct answer is the Unicef ad, of course. This is another example of an emotional appeal ad.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

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True or False? Avant Garde advertising appeals to consumers who see themselves as trendsetters, always having the newest item on the market.

true

false

Answer explanation

Media Image

Avant Garde is a French term meaning "ahead of the times."

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

This persuasive technique is the opposite of Snob Appeal. The product appeals to ordinary, everyday people.

Avant Garde

Plain Folks

Expert Opinion

Testimonial

Answer explanation

This is Plain Folks, the persuasive technique that appeals to the normal, working-class people - the biggest slice of the American pie.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

"Everybody loves our product, so you'll love it, too" or "Billions served daily" are both examples of this persuasive ad technique.

Avant Garde

Bandwagon

Repetition

Music Appeal

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