Which persuasive advertising technique creates a negative attitude by hinting or using loaded, emotional language/
Persuasive Advertising Techniques

Quiz
•
Journalism, Design, English
•
6th - 12th Grade
•
Medium
Martha Rombach
Used 88+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Magic Ingredients
Name-Calling
Testimonial
Glittering Generalities
Answer explanation
This is name-calling or innuendo.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This persuasive technique makes a product sound unbelievably fabulous with fluffy, meaningless words. There's no substance...they're just "the best."
Snob Appeal
Testimonial
Glittering Generalities
Emotional Appeal
Answer explanation
The correct answer is Glittering Generalities...all sparkle, no substance.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To attract buyer who desires an elite, upper-class status...one with a glamorous, ritzy lifestyle...advertisers might use this technique.
Snob Appeal
Bandwagon
Emotional Appeal/Transfer
Repetition
Answer explanation
The correct answer is snob appeal. These advertisements appeal to those who want status, power, and wealth.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which advertisement is using Emotional Appeal?
Answer explanation
The correct answer is the Unicef ad, of course. This is another example of an emotional appeal ad.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False? Avant Garde advertising appeals to consumers who see themselves as trendsetters, always having the newest item on the market.
true
false
Answer explanation
Avant Garde is a French term meaning "ahead of the times."
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This persuasive technique is the opposite of Snob Appeal. The product appeals to ordinary, everyday people.
Avant Garde
Plain Folks
Expert Opinion
Testimonial
Answer explanation
This is Plain Folks, the persuasive technique that appeals to the normal, working-class people - the biggest slice of the American pie.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Everybody loves our product, so you'll love it, too" or "Billions served daily" are both examples of this persuasive ad technique.
Avant Garde
Bandwagon
Repetition
Music Appeal
Create a free account and access millions of resources
Similar Resources on Wayground
15 questions
Persuasive Techniques in Advertising

Quiz
•
7th Grade - University
15 questions
Advertisement Techniques

Quiz
•
8th Grade - University
24 questions
Persuasive Techniques in Media

Quiz
•
6th - 8th Grade
15 questions
Persuasive Techniques

Quiz
•
8th Grade - University
15 questions
Advertising Techniques

Quiz
•
7th Grade - University
18 questions
Media Literacy

Quiz
•
6th - 7th Grade
17 questions
Persuasive Techniques

Quiz
•
8th Grade
22 questions
Mass Media Quiz

Quiz
•
7th - 8th Grade
Popular Resources on Wayground
25 questions
Equations of Circles

Quiz
•
10th - 11th Grade
30 questions
Week 5 Memory Builder 1 (Multiplication and Division Facts)

Quiz
•
9th Grade
33 questions
Unit 3 Summative - Summer School: Immune System

Quiz
•
10th Grade
10 questions
Writing and Identifying Ratios Practice

Quiz
•
5th - 6th Grade
36 questions
Prime and Composite Numbers

Quiz
•
5th Grade
14 questions
Exterior and Interior angles of Polygons

Quiz
•
8th Grade
37 questions
Camp Re-cap Week 1 (no regression)

Quiz
•
9th - 12th Grade
46 questions
Biology Semester 1 Review

Quiz
•
10th Grade
Discover more resources for Journalism
25 questions
Equations of Circles

Quiz
•
10th - 11th Grade
30 questions
Week 5 Memory Builder 1 (Multiplication and Division Facts)

Quiz
•
9th Grade
33 questions
Unit 3 Summative - Summer School: Immune System

Quiz
•
10th Grade
10 questions
Writing and Identifying Ratios Practice

Quiz
•
5th - 6th Grade
14 questions
Exterior and Interior angles of Polygons

Quiz
•
8th Grade
37 questions
Camp Re-cap Week 1 (no regression)

Quiz
•
9th - 12th Grade
46 questions
Biology Semester 1 Review

Quiz
•
10th Grade