Text and Visual Media

A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen.

• Visual

• Emphasis

• Text

• Serif

Refers to the importance or value given to a part of the text-based content. When trying to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged.

• Appropriateness

• Alignment

• Repetition

• Emphasis

Refers to how fitting or suitable the text is used for a specific audience, purpose or event. In the creation of text-based content, make sure that the selection criteria (tone, style, purpose, clarity) is followed. As for the choice of typefaces to be used, refer to the discussion of the characteristics of the fonts. When it comes to large body text, the font should be clear enough to read.

• Appropriateness

• Contrast

• Repetition

• Organization

Creates visual interest to text elements. Contrast is achieved when two elements are different from each other. When you place a white text on a very light yellow background, contrast is not achieved and the text will be difficult to read, but when you put a white text on a dark brown background, contrast is created. Contrast can be achieved in various ways, by joining the following elements: large font with a small font, serif and sans serif, thin elements with thin elements, cool color and warm color.

• Repetition

• Contrast

• Alignment

• Organization

Refers to how the text is positioned in the page. This can be left, right, center or justified.

• Alignment

• Proximity

• Repetition

• Emphasis

Refers to how near or how far are the text elements from each other. When two things are closely related, we bring them close together. Otherwise, we put text elements far from each other. For example, the main title and subtitle are usually placed close to each other.

• Organization

• Contrast

• Proximity

• Balance

Caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.) Examples: Chiller, Jokerman, Curlz MT

• Slab Serif

• Serif

• Sans Serif

• Decorative

Brings a clean or minimalist look to the text. This font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages. Also, sans serif fonts give a modern look and is used primarily in webpage design. Examples: Arial, Helvetica, Tahoma, Verdana, Calibri

• Slab Serif

• Decorative

• Serif

• Sans Serif

Connotes formality and readability in large amount of texts. This font is usually used for the body text of books, newspapers, magazines and research publication. Also, serif fonts give a classic or elegant look when used for title or heading. Examples: Times New Roman, Garamond, Baskerville

• Slab Serif

• Serif

• Sans Serif

Serve to link different electronic documents and enable users to jump from one to other in a nonlinear way including redirection to the next slides or to a website.

• Hypertext

• Plaintext

• Unformatted Text

• Formatted Text