Hierarchy in Design

Hierarchy is the _ _ _ _ _ _ _ of visual information in an arrangement or presentation to imply importance.

What type of hierarchy is shown in this basic design?

• Alignment

• Scale

• Space

• Colour

What other type of hierarchy is shown in this basic design?

• Alignment

• Space

• Colour

• Direction

SELECT 2 ANSWERS

Hierarchy is shown in this design by changing the ...?

This directs the eye to look at the bottom of the design first not the largest shape.

• Colour or Tone

• Scale

• Saturation or Intensity

• Space

Hierarchy in...?

• Colour

• Number

• Scale

• Contrast

Both designs may appear the same or very similar. The designer has changed the ... of the shapes in the right design to create contrasting hierarchy.

Each design shows hierarchy in...?

• Space

• Colour

• Scale

• Direction

Typography can also be used in a purposeful way to create hierarchy. This example shows hierarchy using...?

• Type Scale

• Type Weight

• Type Alignment

• Type Proximity

Scale is not the main way to show hierarchy in this design.

Elements in the design appear closer or further away.

Hierarchy is shown by ... and ... .

• Focus

• Balance

• Scale

• Depth

Hierarchy is shown using ...?

• Alignment

• Perspective

• Intensity or Saturation

• Scale