Propaganda Techniques

bandwagon (definition)

• most people have this or are doing this so you should too (definition)

• using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea (definition)

• a technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept. Propagandists often employ symbols (e.g., waving the flag) to stir our emotions and win our approval.(definition)

loaded words (definition)

• Plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action. (definition)

• saying bad things about your competitor (definition)

• using words that have strong emotions: examples: peace war patriotism freedom hope (definition)

testimonials (definition)

• Plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action. (definition)

• using an expert or celebrity to sell or support (definition)

• saying bad things about your competitor (definition)

name calling (definition)

• saying bad things about your competitor (definition)

• using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea (definition)

• employ vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held by the audience without providing supporting information or reason. They appeal to such notions as honor, glory, love of country, desire for peace, freedom, and family values. (definition)

plain folk (definition)

• Plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action. (definition)

• using an expert or celebrity to sell or support (definition)

• using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea (definition)

glittering generalities (definition)

• employ vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held by the audience without providing supporting information or reason. They appeal to such notions as honor, glory, love of country, desire for peace, freedom, and family values. (definition)

• a technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept. Propagandists often employ symbols (e.g., waving the flag) to stir our emotions and win our approval.(definition)

• Plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action. (definition)

transfer (definition)

• using ordinary people or trying to sound ordinary to sell something or persuade you to vote or support an idea (definition)

• a technique used to carry over the authority and approval of something we respect and revere to something the propagandist would have us accept. Propagandists often employ symbols (e.g., waving the flag) to stir our emotions and win our approval.(definition)

• using words that have strong emotions: examples: peace war patriotism freedom hope (definition)

fear (definition)

• Plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action. (definition)

• saying bad things about your competitor (definition)

• using words that have strong emotions: examples: peace war patriotism freedom hope (definition)

loaded words (example)

• Family Feelings is the most powerful and moving book ever written about family relationships. Example of _______________.

• Love is a very special feeling, and people who care deeply should send Fare-Thee-Well greeting cards. Example of _______________.

• Gem Star Toy Company's challenging game, Vacation Generation, is the board game designed for families just like yours. Example of _______________.

plain folks (example)

• Gem Star Toy Company's challenging game, Vacation Generation, is the board game designed for families just like yours. Example of _______________.

• Family Feelings is the most powerful and moving book ever written about family relationships. Example of _______________.

• Buy two tickets to the annual Father and Daughter Dance, and join the hundreds of fathers who have already brightened their daughters' lives. Example of _______________.