Products - Advanced Marketing

anything a person receives

• product

• place

• price

• promotion

Making decisions concerning certain product features

• product decisions

• product planning

• product appreciation

• products and services

Group of closely related products created or sold by a business

• product allotment

• product identification

• product mix

• product line

Includes the different products or services a business offers

• product identification

• products and quality

• product mix

• product line

Model, brand, or size of a product within a product line

• product item

• product mix

• product modification

• product planning

refers to the product lines a business creates or sells

• product item

• product width

• product extension

• products

refers to how many product items are offered in a product line

• quantity

• product plan

• product depth

• product mix

modifying existing products by expanding offerings

• product extension

• product experience

• product detail

• product modifying

Altering the size, color, or feature of a product

• product quality control

• product service management

• product modification

• product initiative

name, term, design, symbol, sound, etc. that identifies a business and its products

• logo/slogan

• feature

• service mark

• brand