Segmentation and Planning

Segmentation and Planning

9th - 12th Grade

40 Qs

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Segmentation and Planning

Segmentation and Planning

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Toni Biancardi

Used 3+ times

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40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A combination of geographic, demographic and psychographic data about a group of people can be used to create a customer profile.

true

false

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

characteristics such as age, gender, ethnic background, income

demographics
psychographic
geographic
behavioral characteristics

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

separating large groups into smaller, precise groups based on characteristics

mass marketing
niche marketing
market segmentation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

information about where people live

demographics

psychographic

geographic

behavioral characteristics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

grouping people with similar attitudes, interests, and opinions as well as lifestyles and shared values

demographics
psychographic
geographic
behavioral characteristics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

segmenting the market on purchasing related behaviors including shopping patterns and purchase decision making processes

demographics
psychographic
geographic
behavioral characteristics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

single marketing strategy to reach all customers

mass marketing
niche marketing
market segmentation

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