Segmentation and Planning

A combination of geographic, demographic and psychographic data about a group of people can be used to create a customer profile.

• true

• false

characteristics such as age, gender, ethnic background, income

• demographics
• psychographic
• geographic
• behavioral characteristics

separating large groups into smaller, precise groups based on characteristics

• mass marketing
• niche marketing
• market segmentation

information about where people live

• demographics

• psychographic

• geographic

• behavioral characteristics

grouping people with similar attitudes, interests, and opinions as well as lifestyles and shared values

• demographics
• psychographic
• geographic
• behavioral characteristics

segmenting the market on purchasing related behaviors including shopping patterns and purchase decision making processes

• demographics
• psychographic
• geographic
• behavioral characteristics

single marketing strategy to reach all customers

• mass marketing
• niche marketing
• market segmentation

defines a market with extreme precision and target a very specific audience

• mass marketing
• niche marketing
• market segmentation

putting a market plan into action and managing it

• implementation
• assessment
• evaluation
• measure

analysis of outside influences on an organization

• PESTLE
• SWOT
• Marketing Plan