Guide to Social Media: Marketing Tool

According to eMarketer, what was the revenue of advertisements on social media in 2015?

• 8.2 billion

• 12 billion

• 17 billion

• 23 billion

In a holiday campaign profiled by Adweek, Dick’s Sporting Goods generated how many clicks to their website?

• 72,000

• 108,000

• 130,000

• 165,000

At least how many hours of marketing efforts per week are enough to generate increased traffic?

• three

• four

• five

• six

According to Mattie Steger, which of the following is the best way to solve the budget problem?

• Asking for help from a consultant

• Making a detailed budget sheet

• Making the client increase the budget

• Going over the budget

Which of the following is true about social media marketing?

• Companies use social media only to inform consumers of product or service updates and changes

• Millennials find social media influencers’ opinions much more trustworthy than those developed by the companies

• All businesses utilize Internet celebrities for marketing via social media

• Twenty percent of Americans who follow brands on social media are more loyal to those brands

According to eMarketer, what was the revenue of advertisements on social media in 2009?

• Two billion

• Four billion

• Six billion

• Eight billion

In a holiday campaign profiled by Adweek, Dick’s Sporting Goods generated how many new Twitter followers for their business?

• 1,000

• 2,000

• 3,000

• 4,000

What percentage of Americans who follow brands on social media are more loyal to those brands?

• 25 percent

• 36 percent

• 53 percent

• 67 percent

Which of the following is NOT a benefit of using social media as a marketing tool?

• Increased brand recognition

• Improved brand loyalty

• Increased marketing cost

• Increased inbound traffic

Which of the following is an example of a publishing platform?

• Tumblr

• Facebook

• Twitter

• Linkedin