3.01 - 3.03 Review

3.01 - 3.03 Review

9th - 12th Grade

16 Qs

quiz-placeholder

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3.01 - 3.03 Review

3.01 - 3.03 Review

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

Duncan Everett

Used 1+ times

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16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is

segmenting a market on the basis of

gender

demographics

geographics

psychographics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a

niche market

demographic characteristic

sponsor

marketing mix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should a sports or entertainment event do in order to be successful?

earn maximum profits

generate favorable press

satisfy customer wants

promote popular causes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The promoters of an extreme-sports weekend would most likely target which of the following

professional athletes

older men, ages 40-50

business executives

young men, ages 12-34

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a factor that sports and entertainment marketers consider when targeting

customers for a specific event

personalities

demographics

expectations

affiliations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An important part of target marketing in the sports and entertainment industry involves appealing to

potential customers who have

past experience

athletic ability

leisure time

disposable income

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.

out of home

newspaper

direct

radio

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