3.01 - 3.03 Review

When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is

segmenting a market on the basis of

• gender

• demographics

• geographics

• psychographics

Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a

• niche market

• demographic characteristic

• sponsor

• marketing mix

What should a sports or entertainment event do in order to be successful?

• earn maximum profits

• generate favorable press

• satisfy customer wants

• promote popular causes

The promoters of an extreme-sports weekend would most likely target which of the following

• professional athletes

• older men, ages 40-50

• business executives

• young men, ages 12-34

Which of the following is a factor that sports and entertainment marketers consider when targeting

customers for a specific event

• personalities

• demographics

• expectations

• affiliations

An important part of target marketing in the sports and entertainment industry involves appealing to

potential customers who have

• past experience

• athletic ability

• leisure time

• disposable income

Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.

• out of home

• newspaper

• direct

• radio

What form of advertising involves a company paying an athlete to appear in a television commercial or

newspaper ad?

• endorsement

• testimonial

• promotion

• broadcast

A vital promotional technique for entertainment marketing is the use of

• distribution

• vertical integration

• broadcast webs

• trailers

A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?

• stadium signage

• opt in email

• contest

• newspaper