Chapter 10

Is marketing non-paid promotional communication presented by the media?

• Yes

• No

Is a marketing mix the blending of product, distribution, price, and promotion?

• Yes

• No

Does a focus group involve observing the actions of consumers?

• Yes

• No

Is it easier to control the quality of a service than the quality of a product?

• Yes

• No

Does convenience affect the price consumers are willing to pay for a product?

• Yes

• No

Is a product's route from the producer to the consumer its stream of revenue?

• Yes

• No

Does personal selling always involve face-to-face contact with the customer?

• Yes

• No

Is mass promotion less expensive than personalized promotion?

• Yes

• No

Setting and communicating the value of products and services.

• final consumers

• marketing

• buying motives

• marketing mix

A unique identification for company's products

• logo

• services

• inseperable

• channel of distribution