Marketing and Business Quiz #2

What is an example of a time when the customer and consumer would be different people?

• An athlete buying a sports drink.

• A teacher buying whiteboard markers.

• A person buying dog food.

• A kids buying ice cream with their allowance.

What is an example of a time when the customer and consumer would be the same person?

• Someone buying their friend a Christmas gift.

• A parent buying diapers for their baby.

• A makeup artist buying makeup for their clients.

• A construction worker buying new jeans and t-shirts for work.

Which of the following is not a need?

• Cell phone

• Rent for an apartment

• Groceries

• Electricity

Which of these is not a want.

• Candy

• PS5

• Clothing

• Makeup

What is the buyer's motive in business?

• Maximum marketing mix

• Maximum satisfaction

• Maximum target market

• Maximum profit

What is the seller's motive in business?

• Maximum marketing mix

• Maximum satisfaction

• Maximum target market

• Maximum profit

What is the marketing concept?

• Businesses must fulfill customer's’ marketing mix and target market in order to make a living.

• Businesses must pay attention to a customer's’ marketing mix and target market in order to make a product.

• Businesses must satisfy customer's’ needs and wants in order to make a profit.

• Businesses must satisfy business goals and projects in order to make a profit.

What is the definition of the marketing mix (I am not asking what are the 4 P's)?

• How you reach the target market

• Product, price, place, promotion

• Combination of market segments to mix up the target market

• Combination of marketing elements used in the sale of a particular product

What are the 4 parts of the marketing mix?

• Product, people, price, perspective

• Product, place, price, promotion

• People, place, price, promotion

• Product, place, price, presentation

A target market is

• anyone that can buy your product.

• a group of people that you want to target for commercials.

• a very specific group of people who you want to reach through your marketing decisions.

• a very broad group of people who you want to convince your product is the greatest of all time.