Social Media Marketing Final 2021

In this type of marketing, you are communicating interactively or two way, customers find your online, and the content is to entertain and/or educate.

• Advertising

• Inbound Marketing

• Outbound Marketing

• Marketing

In this type of marketing, you are communicating one-way; use print, tv, radio, banners; rarely entertains or educates.

• Advertising

• Inbound Marketing

• Outbound Marketing

• Marketing

Examples of inbound marketing include (select all that apply)

• Blogs/Vlogs

• Podcasts

• Radio Ads

• TV commercials

Examples of outbound marketing include (select all that apply)

• EBooks

• TV commercials

• Magazine ads

• White papers

You are a Social Media Director for a business and your team has been working on responding to posts from customers without policies, procedures or training. This is an example of which type of issue.

• Risks

• Legal Issue

• Ethical Issue

• Real-Time Issue

You are a Social Media Director for a business and some of your job responsibilities is to follow current trends, provide customer feedback and connect with consumers. This is an example of which type of issue.

• Risks

• Legal Issue

• Ethical Issue

• Real-Time Issue

Deciding which social media platform is most relevant for your target audience when selling a pair of Nike tennis shoes is which part of the marketing mix?

• People

• Place

• Price

• Product

Many times developers use data and feedback to determine what changes a product or service require in order to maintain consumers interest. This is which part of the marketing mix?

• People

• Place

• Price

• Product

Looking at the specifics, such as demographics, of the consumer to determine how to reach a consumer. This is which part of the marketing mix?

• People

• Promotion

• Price

• Product

Using a variety of strategies to inform, educate, and sell a product or idea based on the consumer's needs and wants, is which part of the marketing mix?

• People

• Promotion

• Price

• Product