Fashion Merchandising 6.03 & 6.04

What is a brief overview of the entire marketing plan?

• statement of benefits

• executive summary

• objectives

• responsibility sheet

A way of measuring an organization's progress and how effective and efficient it is at running its business. The absolute performance standard is a benchmark for quality control.

• marketing plan

• promotion plan

• performance standards

• sales forecast

A formal, written document that directs a company’s activities for a specific period of time:

• situational analysis

• executive summary

• statement of benefits

• promotion plan

The marketing intern at a large retailer is given a task list that includes managing all social media and helping with special events. This information would be found in which component of the promotional plan?

• budget

• evaluations

• objectives

• responsibilities

Scott is the inventory manager of the Banana Republic apparel retailer for all stores in the Southeast. This information would be found in which component of the promotional plan?

• budget

• objectives

• evaluations

• responsibilities

A large retailer spent a substantial amount of money on television commercials during the holiday season with the goal of increasing sales by 11%. Unfortunately, its sales did not meet the goal during those busy months and management decided not to run the commercials in the future. This information would be found in which component of the promotional plan?

• budget

• evaluations

• objectives

• responsibilities

Anthony plans to spend $5,000 on a television commercial and $2,500 on a newspaper ad this holiday season to stimulate store traffic. This information would be found in which component of the promotional plan?

• budget

• evaluations

• objectives

• responsibility

Karen is working on a document that will cite all of the sources, reports, and statements she has utilized while doing her research. This information would be found in which component of the promotional plan?

• budget

• executive summary

• schedule of events

• bibliography

A written document that details a company’s promotional efforts for a certain period of time is a/an:

• executive summary

• marketing plan

• promotional plan

• SWOT analysis

A dress boutique wants to sponsor a Prom Dress Giveaway for the local high school. They plan to spend a certain percentage of their yearly sales towards this charitable special event. This information would be found in which component of the promotional plan?

• budget

• evaluations

• objectives

• responsibilities