MKT243 Place

In making products and services available to consumers, channel members add value. Key functions performed by the marketing

channels include all of the following EXCEPT __________.

• matching

• pricing

• distribution of information

• promotion

A(n) __________ has no intermediary levels.

• manufacturer-sponsored wholesaler franchise system

• indirect marketing channel

• direct marketing channel

• manufacturer-sponsored retailer franchise system

The length of a channel is determined by __________.

• the number of producers

• the number of final consumers

• the number of retailers in the channel

• the number of intermediary levels

Which of the following is a reason that producers use marketing channels and channel intermediaries?

• Marketing channel members are able to transform the assortments of products made by

  producers into the assortments wanted by consumers.

• Using channel intermediaries increases the number of contacts with customers.

• Using marketing channels allows producers to retain full control over how and to whom they sell

  their products.

• The reduced costs of using channel intermediaries offsets the inefficiencies of marketing

  channels.

Which of the following statements is correct regarding the functions channel members perform?

• Channel members create greater efficiencies than manufacturers could achieve on their own.

• Channel members fulfill a variety of functions, but in doing so do not take any risks.

• Channel members do not get involved in financing in other words, the acquisition and use of

  funds to cover the costs of the channel work.

• Manufacturers can decrease costs by taking on more channel functions.

Firms producing consumer electronics, furniture, and home appliance brands typically distribute their products __________.

• intensively

• exclusively

• through value added resellers

• selectively

Retailers are firms that sell mainly to corporate organizations.

• True

• False

Merchant wholesalers does not take title to the goods which they sell.

• True

• False

Agents and brokers facilitate the sale of a product from producer to end user by representing retailers, wholesalers, or manufacturers.

• True

• False

Transactional functions include contacting and communicating with prospective buyers to make them aware of existing products and explain their features, advantages, and benefits.

• True

• False