Marketing Functions QUIZ

Age, Geographic location, and Ethnicity are examples of:

• Identity

• Psychographics

• Demographics

• Market

Which Marketing Function deals with conducting surveys of customers/consumers?

• Channel Management

• Selling

• Pricing

• Marketing Information Management

Which Marketing Function is most directly affected by the product reaching the Decline stage of the Product Life Cycle?

• Channel Management

• Market Planning

• Product/Service Management

• Promotion

Which function is being addressed in this situation: A retail store employee puts a pair of shoes on a customer’s feet and asks how they feel.

• Market Planning

• Selling

• Promotion

• Product/Service Management

Which function is this activity an example of: Costco marks gas up by only ten cents a gallon.

• Pricing

• Promotion

• Market Planning

• Channel Management