Sports & Entertainment Marketing

Stadium owners have often been accused by business owners of doing what to the prices for sponsorship opportunities?

• 1) Inflating 
• 2) Reducing
• 3) Changing
• 4) None of the above

What is the main product a stadium sells?

• 1) Tickets 
• 2) Parking
• 3) Concessions
• 4) All of the above

Do stadiums charge different prices for different seats?

• 1) Rarely
• 2) Yes, almost all the time 
• 3) Never
• 4) All of the above

Ultimately, what does stadium management want to maximize?

• 1) Entertainment
• 2) Fun
• 3) Number of seats
• 4) Revenue

Dynamic pricing means what about ticket prices?

• 1) They are not increased
• 2) They are not fixed 
• 3) They are not lowered
• 4) None of the above

Who helps attendees find their seats in an orderly fashion so that everyone can be seated on time?

• 1) Cashiers
• 2) Attendants
• 3) Ushers
• 4) Greeters

What is one of the most serious challenges facing stadium staff?

• 1) Spectator violence 
• 2) Spoiled children
• 3) Ignorant fans
• 4) Fan celebration

What refers to the flow of fans out of a stadium?

• 1) Ingress
• 2) Egress 
• 3) Traffic
• 4) None of the above

The stadium can seat 15,000 fans. If the stadium is 85 percent full, how many tickets were sold?

• 1) 12,000
• 2) 13,000
• 3) 12,750 
• 4) 15,000

If 9,000 fans bought tickets totaling $135,000, what was the average revenue per ticket?

• 1) $5
• 2) $10
• 3) $15 
• 4) $20