IGCSE Marketing Mix

In the channels of distribution what does A and B represent?

• Department store and supermarket

• Retailer and shop

• Franchise and chain store

• Retailer and consumer

The marketing Mix has_________ elements.

• 3

• 2

• 4

Place refers to __________________.

• the goods or the services of the business is selling.

• how much people will pay for the product.

• where the product will be sold

Marketing mix refers to ______________.

• The activities that help a business to market a product.

• the cost of product

• The activities that help a business to make profit.

What is not part of the marketing mix ?

• Place

• Product

• Price

• Person

Above the line promotion includes: television, radio, cinema, national and local press, magazines, outdoor advertising and leaflets and flyers - True or False?

• True
• False

Why do businesses need to advertise?

• To keep loyal customers
• To take customers from competitors by tempting them to try a new product or service
• Both options

Identify and explain 2 features of a product that affect how it is distributed.(4 marks)

Recall the workbook case study on TDC's drones. Outline 2 ad media for advertising a new drone .(4 marks)

Identify & explain 2 forms of sales promotion for drones(refer to TDC case facts from workbook if you remember, else talk about drones in general!)