BUSINESS ENVIRONMENT

BUSINESS ENVIRONMENT

University

16 Qs

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BUSINESS ENVIRONMENT

BUSINESS ENVIRONMENT

Assessment

Quiz

Arts

University

Practice Problem

Hard

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BRINDHADEVI CHINNASWAMY

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16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

technological environment includes:

advances in production technology
advances in information technology
popularity of e -banking
all of the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Following is not the features of business environment:

Totality of external forces
dynamic nature
industrial policy
uncertainty

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of social environment?

money supply in the economy     
consumer protection act
The constitution of the country       
composition of family

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?

the macroenvironment

the microenvironment

the marketing environment

the demographic environment

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

the marketing environment

the cultural environment

strategic planning

the marketing mix

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The study of population factors is called:

anthropology

economics

demographics

sociology

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Name the 6 forces of macro environment

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