Digital Marketing

Digital marketing is often referred to as___________.

• online marketing

• internet marketing

• web marketing

• . All of the above

Which of the following is not a traditional forms of digital marketing?

• radio

• TV

• billboard

• All of the above

Digital marketing includes_____________.

• voice broadcast

• podcasting

• RSA

• Both A and B

A website`s front - or home page should include_____________

• A lengthy description of the organization

• Logos depicting awards the site`s designers have received

• Links to other websites

• None of the above

How many main pillars of digital marketing?

• 4

• 3

• 2

• 5

Which one of the following statements is true?

• LinkedIn works best for B2B organizations

• Pinterest is great for driving traffic to your product catalog on your website

• Facebook is excellent for businesses that operate in the consumer market

• All of the above

Considering non-personal communication channels, magazines, direct mail and newspapers are considered as

• online media

• print media

• broadcast media

• display media

the customer review of a product on an E-Commerce website.

• Awareness about the brand

• Awareness about the product

• Experience the product

• Both a&c

Which design approaches help in building sites that are optimized for various screen sizes?

• Mobile optimized design

• Responsive web design

• Progressive enhancement

• Adaptive web design

Site designing for mobile is very similar to the web.

• True

• False

• May be

• May not