K. Medley Final Exam

Which is a characteristic of the sports or event industry?

• Communicates with a limited audience

• Provides products that are safe for each customer

For a sports organization, which marketing activities involve responsibility for licensing activities?

• Sales

• Merchandising

NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?

• Public Service

• Brand Recognition

What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?

• Endorsement

• Testimonial

Advertising copy that states “Only 3 days left” is trying to obtain which outcome?

• Encourage Action

• Describe Features

A tire producer is most likely to advertise its products on a website that interests which group?

• Marathon Runners

• Auto Racing Enthusiast

The purpose of designing an event program that contains space for advertisements is to accomplish which goal?

• Generate more revenue

• Pay less money for program printing costs

When attending a sporting event, most fans expect that the facility will provide which experience?

• A winning experience

• A safe environment

In sports and entertainment marketing, the concept of price includes the cost of a ticket to an event and also which feature?

• Value of overall experience

• Quality of media advertising

Surrounding communities benefit from professional sports teams by which action occurring?

• Endorsing local political candidates

• Attracting tourist dollars