
K. Medley Final Exam
Authored by Duncan Everett
Other
9th - 12th Grade

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a characteristic of the sports or event industry?
Communicates with a limited audience
Provides products that are safe for each customer
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
For a sports organization, which marketing activities involve responsibility for licensing activities?
Sales
Merchandising
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?
Public Service
Brand Recognition
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
Endorsement
Testimonial
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Advertising copy that states “Only 3 days left” is trying to obtain which outcome?
Encourage Action
Describe Features
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A tire producer is most likely to advertise its products on a website that interests which group?
Marathon Runners
Auto Racing Enthusiast
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The purpose of designing an event program that contains space for advertisements is to accomplish which goal?
Generate more revenue
Pay less money for program printing costs
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