Marketing Research "1"

"We are to trying to understand and define the nature of the marketing problem that requires research support"

This statement refers to _________________ stage of marketing research.

• problem definition

• research approach

• research design

• data collection

"Understanding the background of the defined problem and identify the factors that influence this problem and deciding what is the focus point of the research."

This statement refers to _________________ stage of marketing research.

• problem definition

• research approach

• research design

• data collection

"Is where we define a framework/methodology for conducting the marketing research. It details out the methods/ways for obtaining the required information."

This statement refers to _________________ stage of marketing research.

• problem definition

• research approach

• research design

• data collection

"Relates to data preparation includes the editing and understanding of the data. It is crucial in ensuring accuracy of findings, and presenting it an understandable way for a decision making process later."

This statement refers to _________________ stage of marketing research.

• problem definition

• research approach

• data collection

• data analysis

Marketing research relates to all of the coming activities, EXCEPT _______________.

• evaluate marketing actions

• identify market opportunities

• creating the marketing campaign

• understand the market segment needs and wants

“Marketing Research” and “Market Research” are ______________.

• different concepts as “Market Research” considered subset from “Marketing Research”

• different concepts as “Marketing Research” considered subset from “Market Research”

• same equal concepts that give same meaning

• different and not related concepts

“Market Research” is focused mostly on _______________.

• market cultures, policies, retails and economic statues

• marketplace, consumer and business competitors

• market and stock values

• market climate

“Marketing Research” is focused on studying all the coming, EXCEPT _______________.

• market cultures, policies, retails and economic statues

• marketplace, consumer and business competitors

• market shares and stocks

• consumer trends

Fashion brands may conduct a market research in all the coming situations, EXCEPT ________________.

• launching a new product line

• opening stores in new market places/countries

• investigating issues facing the brand in the current market

• hiring new celebrities to represent the brand in the current market place

_____________ and _____________ are considered the main parts of any research problem statement.

• Board statement and scope/specific problem

• Design and approach

• Surveys and focus groups

• Identification and definition