Desktop Final Study Guide

What is Brand Identity?

• The collection of all elements that a company creates to portray the right image to its consumer

• the perception of the brand in the mind of the customer

• the actions you take to mold your brand

Which of these is NOT an example of brand identity?

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What is CONTRAST in graphic design?

• repeating a single element many times in a design

• the placement of visual elements so they line up in a composition

• a difference between two or more elements in a composition

• the spatial relationship between the elements of the design

What is REPETITION in graphic design?

• repeating a single element many times in a design

• the placement of visual elements so they line up in a composition

• a difference between two or more elements in a composition

• the spatial relationship between the elements of the design

What is ALIGNMENT in graphic design?

• repeating a single element many times in a design

• the placement of visual elements so they line up in a composition

• a difference between two or more elements in a composition

• the spatial relationship between the elements of the design

What is PROXIMITY in graphic design?

• repeating a single element many times in a design

• the placement of visual elements so they line up in a composition

• a difference between two or more elements in a composition

• the spatial relationship between the elements of the design

Which of the CRAP principles is evident in this design? Select ALL that apply.

• Contrast

• Repetion

• Alignment

• Proximity

• None

Which of these creates CONTRAST in this business card design?

• The name being larger and bold

• The contact information being all together

• The weights being lined up

• The same font being used for each section

Which of these creates REPETITION in this business card design?

• The name being larger and bold

• The contact information being all together

• The weights being lined up

• The same font being used for each section

Which of these creates ALIGNMENT in this business card design?

• The name being larger and bold

• The contact information being all together

• The weights being lined up

• The same font being used for each section