Marketing

What is a cash cow?

• A type of cow that produces a lot of milk

• A product that costs a lot of money

• A new type of ATM machine

• A product that sells well

What do the four marketing Ps stand for? Tick four boxes

• Product

• Passion

• Price

• Place

• Promotion

What is a target group?

• A group of people the product is aimed at

• A group of products that sell well

• A group of wealthy consumers

• A group of people uninterested in the product

This term indicates how well known a brand is.

Fill in the blank ...............awareness

What's a USP again?

• Unusual Selling Position

• Unique Selling Point

• Unique Sales Proposition

• Unusual Strategic Practice

What's a product endorsement?

• This is when a product is taken off the market

• This is when a product is given freely

• This is when a product's price is cut

• This is when a famous person recommends a product

Which words are associated with 'a market'? Tick 4 boxes.

• Penetrate (a market)

• Sink (a market)

• Abandon (a market)

• Monopolise (a market)

• Drive another company out of (a market)

A group of companies which chose to collaborate by sharing markets and co-ordinating their prices form a....

• conspiracy

• joint venture

• cartel

In many markets there is a firm with a much larger market share than its competitors, this is a

• market leader

• monopolist

• multinational

A smaller company in an industry, more or less content with its existing market share, is called a...

• market challenger

• market follower

• market sharer