What is Retail Design?

• THE CLIENT + RETAIL BUSINESS

• RETAIL BUSINESS + THE CLIENT

• THE INDIVIDUAL + RETAIL BUSINESS

Basic Retail Store Programming Considerations

• •Store type / locations

• •Schedule / budget

• •The context of the location

• •Styles & Trends

Net Selling Area:

Space used by customers incl.

• display shelves, fitting rooms, cash counters & gift wrap areas

• Show windows, storage rooms, lockers & cashiers space

Area immediately adjacent to selling space for stock reserves

• Stockroom

• Boutique

• Aisle

• Checkout

Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of

• interior decoration

• industrial design

• graphic design

• ergonomics

• advertising

Principles of Merchandising

Area allocation: Net Selling Area (?? % of GFA Gross Floor Area)

• 85%

• 75%

• 80%

• 70%

In visual merchandising, products are typically displayed in such a way as to attract consumers from the intended market by drawing attention to the product’s ....

• bad feature and problems

• best features and benefits

• acceptable features and benefits

When changing window display theme, is it preferable to change store interior theme as well?

• Yes

• No

Place your popular or targeted products between .....

• floor level and eye level

• eye level and knee level

• eye level and waist level

Retailers update shop displays periodically to refresh shoppers’ interest in the Brand.

Which Display Strategies is this referring to?

• Eye-catching & Creative

• Tell a Story, Communicate a Message

• Seasons & Festivals