Final Exam- Marketing

Which of the following marketing variables is concerned with design, quality, and packaging?

• Promotion

• Place

• Price

• Product

What is the role of the entrepreneur in the modern economy?

• To preserve natural resources

• To create jobs

• To generate wealth

• To take big risks

What do inflation rates measure?

• The speed with which general prices are rising

• The value of one currency compared to another

• The rates at which businesses can borrow money

• The total worth of all products produced within a country's borders

Which of the following is an example of a company that primarily provides a service?

• A sporting goods outlet

• A grocery store

• A clothing store

• An airline

Consumer behavior is the way that forces shape people's _____.

• goods and services

• culture and society

• activities related to buying

• place and time utility

Which of the following is a technological trend affecting consumer behavior?

• Which of the following is a technological trend affecting consumer behavior?

• Meeting affiliation needs

• Using mobile devices

• Having reference groups

Which of the following is an example of a raw goods producer?

• A packager of sushi

• A lumber company

• A comedy club

• A grocery store

At a chain of stores, a group of buyers decides what electronics to carry. Which is the best way for the buyers to decide how much of a new product to buy?

• Based on what they think will be most exciting to sell

• Based on which products they think are the best

• Based on which products they think are the best

• Based on what will meet their social and esteem needs

Researchers have defined the marketing problem. What is the next step in the marketing research process?

• Recommend a solution.

• Collect the data.

• Interpret the data.

• Design the study.

Researchers use cameras to measure the paths people take when they shop in supermarkets. What kind of data collection is this?

• Surveys

• Observation

• Focus groups

• Hypothesis generation