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Research

Authored by Varun Duggal

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University

Used 5+ times

Research
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

‘Marketing research’ is crucial in covering research into the marketing process.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

‘Primary research’ is when we get first hand data from the sample

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Primary research should always be carried out before secondary research is considered

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Quantitative research requires much larger numbers of respondents than qualitative research.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

‘Questionnaire’ and ‘survey’ mean the same thing.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first stage of the marketing research process

definition of research objectives

writing the research brief

recognition of a marketing management problem-Rationale

design of secondary research

design of primary research

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are not designs of research

exploratory

Descriptive

Causal

Casual

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