Research

‘Marketing research’ is crucial in covering research into the marketing process.

• True

• False

‘Primary research’ is when we get first hand data from the sample

• True

• False

Primary research should always be carried out before secondary research is considered

• True

• False

Quantitative research requires much larger numbers of respondents than qualitative research.

• True

• False

‘Questionnaire’ and ‘survey’ mean the same thing.

• True

• False

What is the first stage of the marketing research process

• definition of research objectives

• writing the research brief

• recognition of a marketing management problem-Rationale

• design of secondary research

• design of primary research

Which of the following are not designs of research

• exploratory

• Descriptive

• Causal

• Casual

What is secondary data

• data that has already been published

• unreliable data

• back-up data

• data contained in appendices

Which of the following is not true for exploratory research design

• It explores something new

• It brings out a variable never found

• It is quantitative in nature

Which of the following is a qualitative research technique

• observation

• experimentation

• postal questionnaire

• focus group