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Market research

Authored by Ronnie Gillman

Business

1st Grade

Used 13+ times

Market research
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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What are the two types of research?

First and second

Primary and secondary

Internal and external

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is an internal primary research method?

Previous market research

Website reports

Office for national statistics data

Sales figures for the company products

3.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

An online questionnaire is an _________ primary research method.

4.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

It is more cost effective to carry out __________ research first.

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following research methods is data and information that has not been gathered before?

Primary

Secondary

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Data obtained from a supermarket loyalty card is best described as...

Internal secondary research

External secondary research

Internal primary research

External primary research

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A mystery shopper activity is best described as...

Internal secondary research

External secondary research

Internal primary research

External primary research

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