Market research
Authored by Ronnie Gillman
Business
1st Grade
Used 13+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What are the two types of research?
First and second
Primary and secondary
Internal and external
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is an internal primary research method?
Previous market research
Website reports
Office for national statistics data
Sales figures for the company products
3.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
An online questionnaire is an _________ primary research method.
4.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
It is more cost effective to carry out __________ research first.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following research methods is data and information that has not been gathered before?
Primary
Secondary
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Data obtained from a supermarket loyalty card is best described as...
Internal secondary research
External secondary research
Internal primary research
External primary research
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A mystery shopper activity is best described as...
Internal secondary research
External secondary research
Internal primary research
External primary research
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