Market research

What are the two types of research?

• First and second

• Primary and secondary

• Internal and external

Which of the following is an internal primary research method?

• Previous market research

• Website reports

• Office for national statistics data

• Sales figures for the company products

An online questionnaire is an _________ primary research method.

It is more cost effective to carry out __________ research first.

Which of the following research methods is data and information that has not been gathered before?

• Primary

• Secondary

Data obtained from a supermarket loyalty card is best described as...

• Internal secondary research

• External secondary research

• Internal primary research

• External primary research

A mystery shopper activity is best described as...

• Internal secondary research

• External secondary research

• Internal primary research

• External primary research

Data that is comprised of numbers which can be analysed is described as ________________ data.

Data that gathers consumers thoughts, feelings and preferences is described as ____________ data.

If you had to eat a chocolate bar right now, which one would you choose?