Week 1

This is done through the use of personal pronouns like you, your, we, our, and indicative words like together.

• Emotive Language

• Modal Verbs

• Involving the Reader

These are questions that are not supposed to be answered. Instead, they are asked for effect, to illustrate a point or let the reader think.

• Rhetorical Question

• Emotive Language

• Involving the Reader

This technique tries to link an object or an idea with something already liked or desired by the target audience such as wealth, success, pleasure, and security.

• Repetition

• Adjectives and Adverbs

• Association

Commonly used in advertisements, this persuasion technique makes the audience believe the idea that “everyone is doing it” or that everyone likes something.

• Using Evidence

• Repetition

• Bandwagon

This involves the use of facts, figures, or quotes from experts to highlight the writer’s authority and make the arguments presented more convincing.

• Using Evidence

• Experts

• Bandwagon

This involves the use of words that evoke emotions and make people feel a certain way.

• Emotive Language

• Modal Verbs

• Experts

This technique involves repeating keywords, phrases, or ideas to appeal to the readers.

• Adjectives and adverbs

• Association

• Repetition

This means relying on expert advice from trusted people like doctors, scientists, and other professionals for things that the audience do not know.

• Using Evidence

• Experts

• Association

Using carefully selected adjectives and adverbs makes it possible for the writer to influence how the readers feel.

• Involving the Reader

• Adjectives and adverbs

• Modal verbs

The use of words that express modality or how likely something is going to happen helps adjust the level of certainty of events to suit arguments.

• Modal Verbs

• Adjectives and adverbs

• Emotive Language