SEM 2 - 1.09 & 1.10

Which of the following is a trend in the sport/event industry

• Premium seating options are yielding less revenue for sport/event facilities than other types of seating

• Relationship marketing is becoming less important to sport/event organizations as technology evolves.

• Sport/Event facilities are evolving into complete entertainment centers with interactive activities

The NHL, the NFL, are becoming more interested in investing in the development of recreational sports for youths in order to

• appeal to low-income individuals.

• comply with local regulations.

• attract more fans

One reason that seat licenses and premium seating are growing trends in sport/event marketing is because these practices are

• sales policies.

• pricing strategies.

• revenue sources.

One of the main portions of a marketing report describes the research methods and the

• industry review standards.

• data collection procedures.

• consulting expenses.

Which of the following is a characteristic of an effective marketing report:

• Explains role of executive management

• Provides industry review information

• Answers specific research questions

The main portion of a marketing report that explains the research findings should include

• summaries and recommendations.

• technical appendixes and indexes.

• supporting tables and graphs

When writing marketing reports, researchers should make sure that they include a section about

• populations.

• regulations.

• limitations

Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report?

• Analysis

• Summary

• Appendix

An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of

• scientific data.

• computer software.

• informal outlines.

What part of a marketing-research report would be mentioned only briefly in an oral presentation?

• Research methods

• Relevant information

• Pertinent data