SEM 2 - 2.06

An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of

• sales promotion.

• copyright infringement.

• ambush marketing.

• non-designated sponsorship.

Which of the following is an example of a viral marketing strategy:

• A blimp displaying a sporting-goods retail chain logo flies over a football stadium.

• A stadium banner shows a graphic of an ice-cold glass of a favorite soft drink.

• An e-mail sender asks the message receiver to forward the message to 10 friends.

• A local restaurant places a poster of a supplier's product near the building entrance

Which of the following is an example of using a special event as a sales-promotion strategy to increase ticket sales:

• Advertising prices in a community publication

• Holding a contest during a game or performance

• Using telemarketers to contact a target audience

• Planning an interview with a popular columnist

Which of the following is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game:

• Baseball statistics and articles are printed in the team's program.

• Free autographed baseballs are given to the first 100 attendees on little-league day.

• The team's logo merchandise is sold in the retail store located in the stadium.

• Concession stands offer bundled food and beverage items for a low price

What variable might increase attendance at a professional soccer game?

• A postgame dinner for team players and their families

• Mass distribution of the team's sports program to the fans and media

• Offering a wide variety of food and beverages at the concession stands

• A pregame autograph and photo session for fans with the team's players