Chapter 12 Branding Review

Chapter 12 Branding Review

9th - 12th Grade

25 Qs

quiz-placeholder

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Chapter 12 Branding Review

Chapter 12 Branding Review

Assessment

Quiz

Computers

9th - 12th Grade

Practice Problem

Hard

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courtney_kerby@yahoo.com courtney_kerby@yahoo.com

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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following brand elements is a tangible element?

brand promise

perception of brand image

brand consistency

brand name

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following functions is not performed by product packaging?

reinforces the brand image

promotes competitive advantages

protects the brand from theft

verifies facts about the product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A word or phrase for one thing used in reference to something very different to suggest a similarity is a ____.

jingle

metaphor

value

tagline

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The idea that a product or service will have the same characteristics and quality wherever you buy it is brand ____.

promise

consistency

loyalty

perception

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product that is owned by and created specifically for a large retailer is a ____ brand.

private-label

national

manufacturer’s

generic

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The name given to a product, consisting of words, numbers, or letters that can be read and spoken, are the product’s ____.

trade character

logo

slogan

brand name

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company is considering the colors for the graphic design and packaging for its new line of lawn mowers. The marketers want to play up the dependability of these mowers including easy start-up and long life. Which of the following colors might be the best choice for the primary packaging color or design feature?

blue

red

orange

yellow

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