
Chapter 12 Branding Review
Authored by courtney_kerby@yahoo.com courtney_kerby@yahoo.com
Computers
9th - 12th Grade
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following brand elements is a tangible element?
brand promise
perception of brand image
brand consistency
brand name
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following functions is not performed by product packaging?
reinforces the brand image
promotes competitive advantages
protects the brand from theft
verifies facts about the product
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A word or phrase for one thing used in reference to something very different to suggest a similarity is a ____.
jingle
metaphor
value
tagline
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The idea that a product or service will have the same characteristics and quality wherever you buy it is brand ____.
promise
consistency
loyalty
perception
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A product that is owned by and created specifically for a large retailer is a ____ brand.
private-label
national
manufacturer’s
generic
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The name given to a product, consisting of words, numbers, or letters that can be read and spoken, are the product’s ____.
trade character
logo
slogan
brand name
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company is considering the colors for the graphic design and packaging for its new line of lawn mowers. The marketers want to play up the dependability of these mowers including easy start-up and long life. Which of the following colors might be the best choice for the primary packaging color or design feature?
blue
red
orange
yellow
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