Why would you click it?

What about this headline makes you want to click on it?

• It's about video games! My favourite!

• There's a picture of a game controller that I like...

• It sounds interesting...

• It's colourful

If you click on it, what information should it tell you?

• Why playing video games is good

• Examples of video games

If you see this headline, what would make you click on it?

• It's about brushing teeth - that's something I can relate to as I do it everyday!

• It shows my favourite colour.

• The picture looks attractive.

• It's trying to tell me something interesting!

If you click on it, what information should it tell you?

• What the best toothpaste brand is

• The trick to brush my teeth!

If you see this headline, why would you click on it?

• It shows a picture of yummy cupcakes!

• It talks about cupcakes - that's something I like!

• It's colourful

If you click on it, what information should it tell you?

• Types of popular cupcakes

• The reason why most kids love cupcakes based on a new research study

If you see this headline, why would you click on it?

• It shows a funny monkey picture!

• It's trying to tell me something interesting!

• I like monkeys.

• I like children stories.

If you click on it, what information should it tell you?

• The children's story that's true, and how that story has something to do with monkeys

• What monkeys like to eat

• The most popular children's story