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Publicity and Personal Selling

Authored by Jillian Giarrusso

Business

9th - 12th Grade

Used 17+ times

Publicity and Personal Selling
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11 questions

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1.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

Publicity can be advantageous to a sports or entertainment business by creating ____________. This is known as positive feelings about the business.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who's responsibility is it to maintain relations with the public and media? Generally, this person issues a statement when a player or team has information that has been released to the media such as an arrest.

Manager

Publicist

Agent

Player/Team

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

TRUE or FALSE: Grass-roots effort is when an unknown person or event is propelled into the spotlight by fans.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is a viral campaign an example of a grass-roots effort?

Yes

No

5.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

__________ is the arm of promotion that tries to create a favorable public opinion for an individual or an organization.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

TRUE OR FALSE: Part of building positive media relations can include writing effective press releases, which contain newsworthy information that will be of interest to the public.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

TO be effective, the information provided in a press release should have the following:

Attention-grabbing headline and story

Introductory paragraph including a concise statement

Information about the business

Contact Information

All of the above

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