Publicity and Personal Selling

Publicity can be advantageous to a sports or entertainment business by creating ____________. This is known as positive feelings about the business.

Who's responsibility is it to maintain relations with the public and media? Generally, this person issues a statement when a player or team has information that has been released to the media such as an arrest.

• Manager

• Publicist

• Agent

• Player/Team

TRUE or FALSE: Grass-roots effort is when an unknown person or event is propelled into the spotlight by fans.

• TRUE

• FALSE

Is a viral campaign an example of a grass-roots effort?

• Yes

• No

__________ is the arm of promotion that tries to create a favorable public opinion for an individual or an organization.

TRUE OR FALSE: Part of building positive media relations can include writing effective press releases, which contain newsworthy information that will be of interest to the public.

• TRUE

• FALSE

TO be effective, the information provided in a press release should have the following:

• Attention-grabbing headline and story

• Introductory paragraph including a concise statement

• Information about the business

• Contact Information

• All of the above

Which NFL team is publically, community-owned by its fans?

• Patriots

• Giants

• Packers

• Cowboys

___________ is a person-to-person communication between a salesperson and a potential customer. An example is using social media to interact with your customers and/or fans.

TRUE OR FALSE: Facial language is also known as non-spoken signals.

• TRUE

• FALSE