Customer Relationship Management - Marketing

What does CRM stand for?

• Customer Relationship Management

• Customer Relationship Marketing

• Corporate Social Responsibility

• Relationship with the Customer

Choose the correct definition/s of CRM?

• The steps on how to attract your target market to your product

• A process of ensuring customer satisfaction with a product or service.

• Often happens once a year

• An important factor in maintaining ongoing client relationships

What is Public Relations?

• Public perception of the reputation of the PR.

• A mean person

• Public perception of reputation of the company

• Public Relationship

CRM is a strategy for...

• Managing an organization's relationship and interactions with the customers and potential customers

• Managing an organization's cycle and interactions with the customers and potential customers

• Managing an organization's relationship / interactions / price changes with the customers and potential customers

• Managing an organization's relationship and interactions with the customers

Which of the following exemplifies CRM?

• Quality and Efficiency

• Less customer attention

• Increased Profitability

• Decrease in overall costs

What are the Do's of CMR? (Select all that applies)

• Be courteous

• Respect your customer

• Express your Ingratitude

• Take responsibility

What are the Don'ts of CRM? (select all that applies)

• Give the customer your full attention

• Treat customers like transactions

• Ignore customer feedback

• Make things complicated

What do you call the data accumulated for CRM?

• Customer popsicle

• Customer lifecycle

• Customer business cycle

• Customer circle of life

Choose the channel's where CRM may be analyzed

• Marketing Materials

• Feasibility Test

• Social Media

• Marketing Strategies

Select the benefits of CRM (select all that applies)

• Real-time market data and feedback

• An easy way to stalk customers

• More cost for research

• Customer may easily communicate with the business