Une étude de marché a pour but de surveiller le marché de manière permanente :
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MSGN Quiz chapitres 1 à 12
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57 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Vrai
Faux
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
La veille marketing consiste à surveiller les concurrents :
Vrai
Faux
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Le big data correspond à l’ensemble des données récoltées par les entreprises :
Vrai
Faux
4.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
La démarche marketing a pour but d’identifier les besoins des clients.
Vrai
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5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
L'approche réactive répond à un besoin existant :
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6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
L'approche créative associe le client à la création de l'offre :
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7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Une innovation de produits ne concerne que les biens et pas les services :
Vrai
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