Unit 3 Social Media - Features of Social Media Platforms

Which platform?

Snap Ads: advertising campaign, customisable depending on target audience (including by location), goal, publishing schedule and of course budget

• Facebook

• Twitter

• Instagram

• Snapchat

• YouTube

Which platform?

Lenses: augmented reality 3D enhancements to real world environments.

• Facebook

• Twitter

• Instagram

• Snapchat

• YouTube

Which platform?

Snap to Store: allows a business to track the number of customers who walk into a store within a week of interacting with an ad, lens or filter.

• Facebook

• Twitter

• Instagram

• Snapchat

• YouTube

Which platform?

Geo-targeting: Localised ads, geo-targeting users to attract custom.

• Facebook

• Twitter

• Instagram

• Snapchat

• YouTube

Which platform?

Call to action’: different buttons to encourage user interaction e.g. ‘Book now’, ‘Contact us’, ‘Shop now’, ‘Sign up’ etc.

• Facebook

• Twitter

• Instagram

• Snapchat

• YouTube

Which platform?

Insights: Free analytics tool to enable demographic analysis of users who engage with content.

• Facebook

• Twitter

• Instagram

• Snapchat

• YouTube

Which platform?

Hashtags: can create own as well as use trending ones. All users see trending content on their feed. Potential to generate viral content.

• Facebook

• Twitter

• Instagram

• Snapchat

• YouTube

Which platform?

Direct messages: for private messaging, not character limited. If senders share their location can be useful to facilitate customer service.

• Facebook

• Twitter

• Instagram

• Snapchat

• YouTube

Which platform?

Clickable links: within and/or at the end of videos so user can further explore business content.

• Facebook

• Twitter

• Instagram

• Snapchat

• YouTube

Which platform?

Ads: TrueView – instream ads play before or after videos, after 5 seconds the user can skip the ad. Business is only charged if user watches 30 seconds of the ad.

• Facebook

• Twitter

• Instagram

• Snapchat

• YouTube