Special Events Quiz 1

The identification and _____ of opportunities is one of the entrepreneur's most important tasks

• Marketing

• Evaluation

• Designing

• Planning

A/An _____ is part of most new firms' road map to success

• Innovation strategy

• SWOT analysis

• Business model

• TWOS analysis

Value is the difference between the benefits enjoyed by a firm’s ____ and its costs to produce those benefits.

• Shareholders

• Stakeholders

• Customers

• Employees

Macy’s Thanksgiving Day Parade is a

• PARADES / FESTIVALS / DEMONSTRATIONS

• COMMUNITY / NATIONAL EVENTS

• LOCAL COUNCIL / GOVERNMENT EVENTS

• EXPERIENTIAL EVENTS

Red Bull X-Fighters is a

• BRAND OWNED SPORTING EVENTS

• CONVENTIONS / EXHIBITIONS

• COMMERCIAL FESTIVALS ON PUBLIC LAND

• FAIRS & FESTIVALS