Introduction to Marketing

The first step in a good marketing plan is to ___________.

• research the market

• evaluate the action plan

• develop a market strategy

What does a SWOT Analysis assess?

• Strengths

• Weaknesses

• Opportunities

• Threats

• Surprises

The group of people who desire a particular product or service are known as the ___________.

• market

• consumers

• trend

• public

Changing customer habits are known as what in the market?

• Trends

• Habits

• Selling Points

• Takeaways

What is one way that you can attract new customers?

• Menu Changes

• Raise Prices

• Bad Customer Service

• Closing Early

The quickest way to get customer feedback is to

• talk directly to the customer.

• send out a survey.

• give a comment card.

• kick them out.

The process of breaking down a large market into smaller groups of similar individuals is known as what?

• Market Segmentation

• Demographics

• Trends

• Restaurants

The people an operation intends to pursue as customers is known as what?

• Target Market

• Consumers

• Target Practice

• Foodies

In order to be successful, restaurants should always be customer driven.

• True

• False

The ways in which researchers categorize people is known as demographics.

• True

• False