Introduction to Marketing

Introduction to Marketing

11th - 12th Grade

10 Qs

quiz-placeholder

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Introduction to Marketing

Introduction to Marketing

Assessment

Quiz

Other

11th - 12th Grade

Practice Problem

Medium

Created by

Cory Mead

Used 89+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step in a good marketing plan is to ___________.

research the market

evaluate the action plan

develop a market strategy

2.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What does a SWOT Analysis assess?

Strengths

Weaknesses

Opportunities

Threats

Surprises

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The group of people who desire a particular product or service are known as the ___________.

market

consumers

trend

public

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Changing customer habits are known as what in the market?

Trends

Habits

Selling Points

Takeaways

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one way that you can attract new customers?

Menu Changes

Raise Prices

Bad Customer Service

Closing Early

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The quickest way to get customer feedback is to

talk directly to the customer.

send out a survey.

give a comment card.

kick them out.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of breaking down a large market into smaller groups of similar individuals is known as what?

Market Segmentation

Demographics

Trends

Restaurants

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