integrated Marketing Communication

Quiz
•
English, Business
•
12th Grade - University
•
Easy
AG SHAHAIREL 092461
Used 9+ times
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52 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Keeping the product in buyers' minds during off-seasons.
inform
persuade
remind
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Maintaining top-of-mind product awareness
inform
persuade
remind
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a purpose of sales promotions?
To entice people in
To boost sales figures
To attract first-time buyers
To clear new stock
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To prompt an immediate purchase, increase product usage, encourage repurchase, convince the consumer to try a different brand, and to encourage brand loyalty are all GOALS of:
Trade Sales Promotion
Advertising Sales Promotion
Consumer Sales Promotion
Marketing Sales Promotion
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The act of buying the same brand over and over again is known as ...
prospective buyer
advertising campaign
company image
buying habit
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____________ advertising is mainly brief messages designed chiefly to keep a product in the mind of the consumer once the product is already familiar.
Reminder
Persuasive
Comparative
Informative
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Samsung placing a picture of their newest tech product in a magazine is an example of...
Personal Selling
Advertising
Public Relations
Sales Promotion
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