integrated Marketing Communication

Keeping the product in buyers' minds during off-seasons.

• inform

• persuade

• remind

Maintaining top-of-mind product awareness

• inform

• persuade

• remind

Which of the following is NOT a purpose of sales promotions?

• To entice people in

• To boost sales figures

• To attract first-time buyers

• To clear new stock

To prompt an immediate purchase, increase product usage, encourage repurchase, convince the consumer to try a different brand, and to encourage brand loyalty are all GOALS of:

• Trade Sales Promotion

• Advertising Sales Promotion

• Consumer Sales Promotion

• Marketing Sales Promotion

The act of buying the same brand over and over again is known as ...

• prospective buyer

• advertising campaign

• company image

• buying habit

____________ advertising is mainly brief messages designed chiefly to keep a product in the mind of the consumer once the product is already familiar.

• Reminder

• Persuasive

• Comparative

• Informative

Samsung placing a picture of their newest tech product in a magazine is an example of...

• Personal Selling

• Advertising

• Public Relations

• Sales Promotion

Building brand preference.

• inform

• persuade

• remind

Anything of value that a customer receives in addition to the good or service purchased is called a:

• display

• premium

• sweepstakes

• contest

Louis Vuitton, a French powerhouse brand keeps their advertisement simple without too much information and mostly focusing on the pictures of their brands. Louis Vuitton is using __________ advertising.

• reminder

• persuasive

• comparative

• informative