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integrated Marketing Communication

Authored by AG SHAHAIREL 092461

English, Business

12th Grade - University

Used 9+ times

integrated Marketing Communication
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52 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Keeping the product in buyers' minds during off-seasons.

inform

persuade

remind

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Maintaining top-of-mind product awareness

inform

persuade

remind

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a purpose of sales promotions?

To entice people in

To boost sales figures

To attract first-time buyers

To clear new stock

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To prompt an immediate purchase, increase product usage, encourage repurchase, convince the consumer to try a different brand, and to encourage brand loyalty are all GOALS of:

Trade Sales Promotion

Advertising Sales Promotion

Consumer Sales Promotion

Marketing Sales Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The act of buying the same brand over and over again is known as ...

prospective buyer

advertising campaign

company image

buying habit

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

____________ advertising is mainly brief messages designed chiefly to keep a product in the mind of the consumer once the product is already familiar.

Reminder

Persuasive

Comparative

Informative

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Samsung placing a picture of their newest tech product in a magazine is an example of...

Personal Selling

Advertising

Public Relations

Sales Promotion

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