Advertising Techniques - Vocabulary/synonyms Q Book

I don't like negative advertising. I can't understand its APPEAL.

• attraction

• title

• product

Tags

CCSS.L.5.5C

This BRAND of toothpaste is the best one on the market.

• design

• management

• kind

Tags

CCSS.RL.11-12.4

The ad CAMPAIGN was expensive, but it didn't produce great results.

• promotion

• sample

• poster

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

Many ads CLAIM that have fantastic benefits, but don't give any proof.

• imagine

• state

• suppose

Tags

CCSS.L.11-12.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

We need to come up with a JINGLE that people will like and sing along to.

• concept

• message

• song

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

Everyone wore T-shirts showing the company's new LOGO of a jumping tiger.

• product

• design

• example

Tags

CCSS.L.11-12.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.9-10.2D

That company won the award for the most MEMORABLE ad of the year. People were still talking about it months afterwards.

• current

• unforgettable

• exciting

Advertisers use several techniques to PERSUADE consumers to buy certain products.

• support

• instruct

• convince

Tags

CCSS.L.11-12.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

Ads often try to RELATE TO us on an emotional level.

• reply to

• connect with

• help

Tags

CCSS.RI.11-12.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

The SLOGAN for the new sports car will be "Live life to the max."

• advertising phrase

• news story

• pop song

Tags

CCSS.L.11-12.6

CCSS.L.9-10.6

CCSS.W.11-12.2D

CCSS.W.8.2D

CCSS.W.9-10.2D