SEGMENTATION

SEGMENTATION

11th Grade

10 Qs

quiz-placeholder

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SEGMENTATION

SEGMENTATION

Assessment

Quiz

Special Education, Other, Education

11th Grade

Practice Problem

Medium

Created by

Hazel Cabuenas

Used 23+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Market segmentation divides customers and audiences into smaller groups that share similar characteristics such as demographics, interests, needs, or location.

TRUE

FALSE

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Demographic segmentation refers to the statistical data about a group of people

TRUE

FALSE

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Psychographic segmentation focuses on how the customer acts.

TRUE

FALSE

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Behavioral segmentation classifies customers and audiences that relate to their personalities and characteristics

TRUE

FALSE

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Geographic market segmentation categorizes customer based on geographic borders

TRUE

FALSE

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Selling a comfy and fluffy jacket to customers living in South Korea is an example of geographic market segmentation.

TRUE

FALSE

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Producing luxury bags for customers who take them as symbol of wealth and high social status is an example of behavioral market segmentation.

TRUE

FALSE

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