SEGMENTATION

Market segmentation divides customers and audiences into smaller groups that share similar characteristics such as demographics, interests, needs, or location.

• TRUE

• FALSE

Demographic segmentation refers to the statistical data about a group of people

• TRUE

• FALSE

Psychographic segmentation focuses on how the customer acts.

• TRUE

• FALSE

Behavioral segmentation classifies customers and audiences that relate to their personalities and characteristics

• TRUE

• FALSE

Geographic market segmentation categorizes customer based on geographic borders

• TRUE

• FALSE

Selling a comfy and fluffy jacket to customers living in South Korea is an example of geographic market segmentation.

• TRUE

• FALSE

Producing luxury bags for customers who take them as symbol of wealth and high social status is an example of behavioral market segmentation.

• TRUE

• FALSE

Selling luxury bags to customers with a history of buying luxury items from the past 5 years is an example of psychographic market segment.

• TRUE

• FALSE

Selling luxury items to people with high income is an example of B2C demographic market segmentation.

• TRUE

• FALSE

Selling luxury cars to managers with high incomes in other company is an example of B2B demographic market segmentation.

• TRUE

• FALSE