Which of the following is NOT a benefit of Business Analytics?

• Faster Decisions and Manage Risk

• Better Customer Satisfaction and Reduce Cost

• More Productive and Increase Profitability

• High Network Speeds and Increase Data Storage

What is rated as the TOP challenge of implementing Business Analytics?

• Lack of understanding of Analytics

• Lack of data

• Don’t know where to start

• No case for change

Business Analytics projects require people from different disciplines and managerial levels.

• True

• False

Why is the understanding of data important?

• Make better decisions

• Create new jobs

• Become tech-savvy

• Reduce work

What kind of data does NOT help in understanding customer behaviours?

• Web browsing activity

• Social media activity

• Ecommerce buying activity

• Credit card payment details

Customer Responsive Product are designed by _________________

• predicting customers' needs by analysing their behaviour

• responding to customer requests

• extensive prototyping and testing

• using new technological enhancements

How does Big Data allow us to engage customers 24/7?

• Reroute calls to personal mobile phones

• Chatbots that learn from CRM data

• Outsource to helpdesk personnel from different time zones

What is NOT a challenge when accessing Big Data?

• Slow network speeds

• Privacy and confidentiality of data

• Threat of cyber attacks

• Loss of reputation and customer when data is lost

What is NOT a cause of poor data quality?

• Data purchased from 3^rd party

• Data not representative of target customers

• Data contains too many outliers

• Data collected over a short period

Why are multidisciplinary teams required for data projects?

• Provide diverse perspective

• Data analytics skills are hard to master

• Not enough data professionals

• Too expensive to only deploy data professionals