Understanding the Online Audience

Identify the ways that we can get the consumer data

• Through Big Data

• Through Market Analysis

• Through Internet Browsing

• Through Self Monitoring Devices

What are the seven ways in which the widespread adoption of technology is influencing the consumers?

List reasons as to why people choose media?

What are the social factors which lead to specific individual need

• Provision of diversion

• Provision of engagement

• Provision of personal relationship

• To create personal identity

Demographic segmentation is

• the process of dividing your market into segments based on things like ethnicity, age, gender, income, religion, family makeup, and education.

• is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not.

• is a form of marketing segmentation that divides people into different groups who have a specific behavioral pattern in common. Users may share the same lifecycle stage, previously purchased particular products, or have similar reactions to your messages.

• dividing your audience based on the unique value proposition your customer is looking to gain from your product or service.

Segmentation by benefit sought

• the process of dividing your market into segments based on things like ethnicity, age, gender, income, religion, family makeup, and education.

• is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not.

• is a form of marketing segmentation that divides people into different groups who have a specific behavioral pattern in common. Users may share the same lifecycle stage, previously purchased particular products, or have similar reactions to your messages.

• dividing your audience based on the unique value proposition your customer is looking to gain from your product or service.

Behavioural segmentation is

• the process of dividing your market into segments based on things like ethnicity, age, gender, income, religion, family makeup, and education.

• is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not.

• is a form of marketing segmentation that divides people into different groups who have a specific behavioral pattern in common. Users may share the same lifecycle stage, previously purchased particular products, or have similar reactions to your messages.

• dividing your audience based on the unique value proposition your customer is looking to gain from your product or service.

Psychographic segmentation is

• the process of dividing your market into segments based on things like ethnicity, age, gender, income, religion, family makeup, and education.

• is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not.

• divides people into different groups who have a specific behavioural pattern in common. Users may share the same lifecycle stage, previously purchased particular products, or have similar reactions to your messages.

• dividing your audience based on the unique value proposition your customer is looking to gain from your product or service.

Geographic segmentation is

• the process of dividing your market into segments based on things like ethnicity, age, gender, income, religion, family makeup, and education.

• is a method used to group prospective, current or previous customers by their shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors. These characteristics may be observable or not.

• is a common strategy when you serve customers in a particular area, or when your broad target audience has different preferences based on where they are located. It involves grouping potential customers by country, state, region, city or even neighborhood.

• dividing your audience based on the unique value proposition your customer is looking to gain from your product or service.

Social contagion theory is

• A theoretical model explaining the social influence on decision making

• Theory asserting that access to social networks and social credibility within these networks have an appreciable and measurable value

• Theory showing hat knowledge can be acquired through observing rather than experience alone