biases

You are attracted to use a product or join an activity because ‘everyone“ is doing it.

• bandwagon

• testimonial

• plain folks

Tags

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.5.5

CCSS.RI.7.8

CCSS.RI.5.8

It uses either pleasant or hideous sounds to either lure or drive people away from something.

• plain folks

• technical jargon

• powerful words

Tags

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.5.8

CCSS.RI.5.5

You are encouraged to use a product because it is what “folks at home” are using. This uses ordinary people as endorsers to show that the product is being used by usual persons.

• name-calling

• appeal to fear

• plain folks

Tags

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.7.8

CCSS.RI.5.5

CCSS.RI.7.5

It scares or frightens consumers so that they will either patronize or avoid the product or service.

• appeal to fear

• testimonial

• glittering generality

Tags

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.5.8

CCSS.RI.7.5

CCSS.RI.5.5

It uses unfamiliar or highly technical terms to impress, confuse or deceive consumers or audience. It does not really explain how it is connected with what is being promoted.

• technical jargon

• testimonial

• name-calling

Tags

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.7.8

CCSS.RI.7.5

CCSS.RI.5.8

You are convinced to use a product because it is endorsed or confirmed by a well-known personality.

• bandwagon

• glittering generality

• testimonial

Tags

CCSS.RI.6.4

CCSS.RI.7.4

CCSS.RI.5.10

CCSS.RI.8.4

CCSS.RI.4.10

It is a device that persuades you to avail the product or service because of the negative image it creates against another product or service.

• name-calling

• powerful words

• bandwagon

Tags

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.5.8

CCSS.RI.7.8

You give in because you are overwhelmed by vague, sweeping statements that usually come in slogans or simple catch phrases.

• testimonial

• appeal to fear

• glittering generality

Tags

CCSS.RI.6.8

CCSS.RI.6.5

CCSS.RI.7.8

CCSS.RI.7.5

CCSS.RI.5.5