MIT - Q2

The owner and founder of Zara

• Amoncio Ortege

• Amancio Ortega

• Amancio Artego

• Amancio Ortiz

In 1972, Ortega founded his first company. What is the name of that company?

• Confecciones Goa

• Confections Goa

• Amancio Ortega

• Confecciones Gao

In 1964 a Greek-American comedy-drama film where Zobra is named after _________________

• Corba the Greek

• Cora the Greek

• Cobra the Great

• Zorba the Greek

The first store of Zara is located where? ____________

• La Corina

• La Corona

• La Corunna

• La Coruña

The meaning of Industria de Diseño Textil?

• Linditex

• Inditex

• inditel

• Intel

(3 pts: Choose all that applies)

What is ZARA's three (3) main strength?

• Speed

• Competition

• Flexibility

• Marketing

• Fair exchange of value

Using Porter's five (5) forces, Identify the force/s if it is in high, low, or moderate level.

Industry Rivalry ___________

• High

• Low

• Moderate

Using Porter's five (5) forces, Identify the force/s if it is in high, low, or moderate level.

Threat of new Entrants ___________

• High

• Low

• Moderate